During this webinar, we dove into current trends and consumer research to reveal the evolving digital behavior of young alumni. One thing is clear - young alumni are not reading emails. Reaching them via email blasts, phonathons & social media posts is no longer enough; getting them to respond and take action is more crucial than ever. More and more, they are messaging their friends and family (and even brands!) on apps like Facebook Messenger.
We explored exciting opportunities that this trend opens up for universities to immediately reach their alumni with an 80% open rate, and more!
Sign up to watch webinar recording and learn about the latest trends that will define advancement strategies for years to come.
WHAT YOU WILL DISCOVER:
- Key trends in digital communication and user behavior, like the rise of messaging apps
- Scalable strategies for reaching young alumni in their preferred environment
- Case studies where universities are already reaching their alumni on Messenger